Target. Activate. Acquire.
PatientDialogues from RxDialogue combine the reach of a large-scale educational event and the relationship-building effectiveness of moderated small group patient meetings to educate and activate qualified consumers.

PatientDialogues are the strategy of choice to quickly create broad awareness of the key data or issues of concern, then deepen this knowledge and build patient relationships by providing the opportunity for patients to discuss their treatment and quality-of-life issues in the comfort of a small group forum.

A responsible alternative to DTC advertising, PatientDialogues provide broad awareness for your disease and brand, ultimately enhancing the patient-physician dialogue.

This is a very scalable approach that can be quickly replicated in a number of geographic areas to multiply its effectiveness.

An Innovative Approach by a Leader in Patient Education
Components of the PatientDialogues include:

• The large-scale educational meeting. A 60- to 75-minute live event in a metropolitan area attended by an in-person audience of approximately 50 to 100 consumers. The program typically consists of a panel-style interview with a medical expert, a patient advocate and a host provided by RxDialogue.
  
  
• The small-group meetings. The series of 10 to 15 small-group meetings surrounding the metropolitan area will feature a key opinion leader and a patient advocate for an audience of 8 to 10 consumers. The meeting will be led by an expert moderator provided by RxDialogue.
  
  
• The campaign Web site. The hub of the campaign is a Web site that will provide program information and resources as well as be the online registration point for the educational initiative.
  
  
• The market research. The program will provide multiple opportunities to collect data. As the program is rolled out in multiple metropolitan areas, this research can produce insights for diverse geographical areas. Data capture includes:
  
• • Event Registration: Registration is conducted online and/or via toll-free number.
    
    
  • Post-Event Survey: These surveys typically consist of 15 to 20 questions to the audience that participated in the event to gauge their response to the program and its effectiveness at conveying key messages. These surveys capture valuable data while protecting the privacy of the patient:
    
    
    • Explore the patient and physician dialogue regarding program messages.
      
      
    • Identify and remove barriers to patient-initiated action and physician prescribing.
      
      
    • Identify messages that resonate with the consumer
      
      
  • Follow-up Interviews: These are conducted by moderators knowledgeable in the therapeutic area and brand to understand consumer action following the program.
    
    
  • Live Program Metrics and Reporting:
    The following event metrics are collected for live programs:
    
    
    • Number of live program attendees.
      
      
    • Attendee opt-in for additional information.
      
      
• The promotion and outreach. The promotion and outreach effort will be tailored to each situation, but typically includes:
  
  
  • The Campaign Web Site
    
    
  • Advocacy Groups: RxDialogue will leverage its relationships with the advocacy groups to reach their members.
    
    
  • Outreach Through Partner Hospitals and/or Clinics
    
    
  • Advertising and Public Relations Within the Local Region
    
    
    • Newspaper advertising.
      
    • Radio advertising.
      
      
  • Sales Force Flyer Distribution
    
    
  • Call Center Support: Outbound calls to ensure maximum attendance